Early texts present Samhain as a mandatory celebration lasting three days and three nights where the community was required to show themselves to local kings or chieftains

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Failure to participate was believed to result in punishment from the gods, usually illness or death.
https://wicca.school.blog/2020/09/18/samhain-2

I would rather speak in front of a thousand people than sing a solo in front of ten but many Filipino people love to sing

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After getting locked out of our condo, I went into Mr. Quickie to have some extra keys made. While the store clerk cut my keys, she energetically belted Whitney Houston’s song, “All at Once” that was blaring from the small radio next to the cash register. I instinctively wanted to hug her, then ask her to tell me her secret sauce to happiness. As I left, she said, “Take care always”, almost as if she were uttering a sincere prayer.
https://torontold.wordpress.com/2020/09/14/more-about-the-philippines

For content to best resonate with the cultural dispositions of viewers, the content and the viewer must exist in the same ‘cultural linguistic’

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Pop culture has been a term used since the 1950s/60s and entails a set of things that are prevalent in our society that are transmitted to us via the mass media.
https://kyrasblog.design.blog/2020/09/06/cultural-proximity-to-pop-culture