For content to best resonate with the cultural dispositions of viewers, the content and the viewer must exist in the same ‘cultural linguistic’

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Pop culture has been a term used since the 1950s/60s and entails a set of things that are prevalent in our society that are transmitted to us via the mass media.

https://kyrasblog.design.blog/2020/09/06/cultural-proximity-to-pop-culture
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